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About the Artist

Dutch photographer Sarah van Rij is a photographer with an incredible eye for detail, framing and contrast, spontaneously composing her images in camera. She is known for her street and narrative photography, which has attracted both fashion and editorial clients alike. Drawing influence from other artistic fields from painting to cinema she has developed a clear visual signature. Her unique framing, saturated colour and varied depth of field, constantly sees her lifting the seemingly mundane and ordinary into something magical, telling entire stories within a single frame, often with only the faintest traces of human form. Her editorial work has been published by i-D Magazine, M le Monde, The New York Times & ZEIT Magazine. Her clients include Louis Vuitton, Dior, Chanel and Hermès. In 2012 she met and fell in love with fellow photographer David van der Leeuw, sharing the same aesthetic, they have increasingly been working together on different projects, sharing the role equally. Their clients include, Tod’s, Jacquemus, Vogue Italia, Vogue NL and Vanity Fair. The last year has seen them venture into film making and they are working on a series of short films together. They are currently living between Amsterdam and Paris.

Client List

  • Apple
  • Architectural Digest France
  • Cassina
  • Chanel
  • Dior Magazine
  • FOAM Photography Museum
  • Hermès
  • i-D
  • Jacquemus
  • Loewe
  • Louis Vuitton
  • M Le Monde
  • The New York Times
  • Parool
  • Pigalle Paris
  • Primary Paper
  • The Last Magazine
  • Tod's
  • Vanity Fair
  • VICE
  • Vogue Italia
  • Vogue NL
  • De Volkskrant
  • Vrij Nederland
  • Zeit Magazine


Fashion Eye Seoul
Louis Vuitton

The sensitive gaze of Dutch photographer Sarah van Rij transforms the most mundane scenes of everyday life into stories of fleeting moments, revealing a Seoul steeped in nostalgia and mystery. In each image, the gentle essence of the atmosphere confronts the palpable excitement of a Seoul in constant motion.

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