Born in Como in 1944.
World famous for his Italian Beach Panoramas, Vitali actually began his career as a photojournalist. However, as his belief in photography’s ability to have an absolute capacity to reproduce the subtleties of reality changed, Vitali began work as a cinematographer for TV & cinema only returning to photography to start working on the beach series in 1995. These images show a sanitized, complacent view of Italian normalities, as the same time revealing the inner conditions and disturbances of normality: it’s cosmetic fakery, sexual innuendo, co-modified leisure, deluded sense of affluence and rigid conformism.
Highly recognisable and highly collectable Vitali has expanded his work to include the beaches of Cornwall for the Sunday Times Magazine, crowds on holiday in the Canary Islands for Boots, the crowds at parties for Mother, Wallpaper Magazine and the New York Times. When asked about commercial work, Massimo just simply states that if people are interested in working with him, then he in turn is interested in working for them. As long as the project is in someway a challenge and that he can find the time to do it - then why not!
- 1814 Magazine
- Art Forum International
- Conde Nast Traveler
- Exit 5
- Foam
- Le Monde
- Marie Claire
- National Geographic
- National Trust
- Newsweek
- The Financial Times
- The Independent
- The New York Times
- The New Yorker
- The Observer
- The Paris Review
- The Sunday Times
- View Photography Magazine
- Wallpaper